understanding customer business is non negotiable

1 Terabyte a Day… and Still Starving for Insights?

Yes, that’s the paradox of Oil & Gas.

An offshore rig can churn out 1 terabyte of data per day, but much of it goes untapped thanks to fragmented systems and legacy baggage.

And did you know?

Digital Twin isn’t just a Gen Z buzzword. The oil industry was doing it back in the 90s, simulating refineries and seismic activity.

Machine learning models are now capable of identifying subsurface oil-bearing formations faster and more accurately than human geologists by analyzing seismic traces.

And Oil & Gas? It’s among the top 3 most cyber-attacked industries right after banks and healthcare.

These were some of the fascinating insights Nagabhushana Urala K and I explored while facilitating a 3-week Delivery Excellence program for a few of the sharpest Data Engineers, Scientists, Solution Architects, and Project Managers at Cognite.

Cognite is a Norwegian industrial software company specializing in Industrial DataOps and digital transformation for asset-intensive industries like oil & gas, power, and manufacturing.

Aarumbh‘s Delivery excellence program  focused on importance of research and preparedness required for delivering solutions like Cognite AI, Cognite,Data Fusion®,Cognite Maintain, & Cognite InField . Program was delivered with contextual case studies to Oil and Gas Industry.

Participants also were trained in structured methods to carrying out a customer discovery, First Order thinking, Analogous thinking and identiying second order consequences, defining a problem statement, Methods to design a Solution and articulating benefits to stakeholders.

We hope to have busted few myths along the way:

“Consulting isn’t for data engineers or scientists who are technical people ”
– False. Everyone in delivery is a consultant-in-the-making.

“Tech knowledge trumps customer context.”
– Not anymore. Understanding the business is non-negotiable.

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